Fall website copy.
Instagram posts
Collection emails
Campaign copy for J&J inclusive haircare brand OGX. Social, VO, and Times Square billboard.
Collection launch storybook.
VOGUEPEDIA
Copy for leaflet mini-mag, seasonal tagline (Threads in Bloom), collection statement, and product copy.
Contributed "Madcap Tea Party" to film concept for Tiffany & Co. Believe in Dreams campaign starring Elle Fanning.
Copy + manifesto for The Spirit of SoHo 360 campaign celebrating the creative spirit of SoHo and NYC and the brand's 15 year anniversary in the US. Manifesto and other assets.
VO script for Smashbox campaign
Corporate branding copy, brand persona and vocabulary, and brand stories for PORTS labels: Ports 1961, Ports International, Ports Pure, Ports V
"Through the Ages" article on the history of American fashion. V Magazine.
Copy for 360 campaigns.
Coach's 75th Anniversary book.
TVC script for mascara spot starring Cara Delevingne.
Tagline (Stretch Beyond), manifesto, and video supers. Launch of new eco-friendly stretch denim.
Homepage, Women's, Men's, and Collection landing pages.
TikTok post
Facebook post
C.O.A.C.H. (Cult of the Outrageous Atomic Carriage House) neon collection storybook.
VOGUEPEDIA
Concept statements reflecting ideas from CD.
Brochure featuring collections by Jean Paul Gaultier and Fredrikson Stallard
Interviews and edits for video VO. UT Grand Prix judges and MoMA artists.
Conceptualized and wrote a series of Instagram video stories
Leaflet mini-mag, interview and video VO edit. Uniqlo's UT collaboration with the Louvre museum and creative legend Peter Saville.
Collection statement, campaign lines and concepts.
VOGUEPEDIA
Copy for slideshow launching limited edition Coach Barbie.
Ad headline, CK Beauty
Storytelling copy for slideshow.
Copy for limited edition storybook accompanying product.
Concept and copy for men's lifestyle series.
"MADE FOR LEGENDS" Tagline created for John Hardy luxury jewelry campaign starring Julianne Moore and Adwoa Aboah, Fall 2017. Vanity Fair party campaign launch at Le Coucou, NYC.
"MADE FOR LEGENDS" Tagline created for John Hardy luxury jewelry campaign starring Julianne Moore and Adwoa Aboah, Fall 2017. Vanity Fair party campaign launch at Le Coucou, NYC.
Campaign slogan: STRANGE LOVE | My Subversive Valentine. RK x Ladurée Valentine's Day collaboration
Storybook. Limited edition collaboration featuring vintage Mickey Mouse.
Creative and UX copy for The Coach App
List of 100+ brand profiles, bios, and fashion history essays written by Elizabeth McMullen for the Voguepedia fashion encyclopedia.
Copy and direction for seasonal campaign and lookbook featuring luxe bridal gowns. Also: branding work; site, email, social, and SEO product copy.